As I travel the country speaking at businesses and conferences while meeting fabulous mutli-passionate women, I have discovered a recurring theme. The miseducation of branding. When I am approached about my services, the first thing someone will say is that they need branding. They think not having a website, business cards or a logo means they don’t have a brand. SCREEEEECH! Hold up! Wait a minute! Let me put some truth in
When it comes to your website, after the home page, one of the most important pages is your About page. Yes, it’s popular, but it is also where your visitor decides whether or not they want to take the time to get to know you and what you’re about. Basically, they are asking two questions. “Who are you and why should I care?” When helping my clients develop their
I frequently talk with women in business, especially coaches, and we often get to the topic of marketing. Specifically, it has to do with why their marketing isn't getting the results they desire. As we continue in conversation, we discover the real reason their marketing isn't working. Most times, service-based business owners begin marketing products and services without having a strategy, but they also don't have a brand.
For some awards shows, the red carpet arrivals are much more fascinating than the awards show itself. The 68th Emmy® Awards aired last night and I found it to be a little underwhelming. Jimmy Kimmel’s jokes fell a bit flat and the audience seemed to be slightly disconnected from what was happening on the stage, sometimes. It was certainly an exciting night for the big winners, Game of Thrones, VEEP