As I travel the country speaking at businesses and conferences while meeting fabulous mutli-passionate women, I have discovered a recurring theme. The miseducation of branding. When I am approached about my services, the first thing someone will say is that they need branding. They think not having a website, business cards or a logo means they don’t have a brand. SCREEEEECH! Hold up! Wait a minute! Let me put some truth in

When it comes to your website, after the home page, one of the most important pages is your About page. Yes, it’s popular, but it is also where your visitor decides whether or not they want to take the time to get to know you and what you’re about. Basically, they are asking two questions. “Who are you and why should I care?”   When helping my clients develop their

 When I started my coaching and mentoring business four years ago, I thought I only needed two things - passion and a coaching certification - to get my business moving. I thought that if I built it THEY would come. But as the months went on THEY never showed up. Then one day a friend invited me to one of those live preview events. I went. That one two-hour event

  I frequently talk with women in business, especially coaches, and we often get to the topic of marketing. Specifically, it has to do with why their marketing isn't getting the results they desire. As we continue in conversation, we discover the real reason their marketing isn't working.   Most times, service-based business owners begin marketing products and services without having a strategy, but they also don't have a brand.

For some awards shows, the red carpet arrivals are much more fascinating than the awards show itself. The 68th Emmy® Awards aired last night and I found it to be a little underwhelming. Jimmy Kimmel’s jokes fell a bit flat and the audience seemed to be slightly disconnected from what was happening on the stage, sometimes. It was certainly an exciting night for the big winners, Game of Thrones, VEEP