A number of years ago I was introduced to the world of vision boards. I found it interesting that here I was, a woman of a certain age who had never heard of vision boards. Well, maybe I heard of them in passing, but nothing about the idea resonated had with me. My interest in vision boards started drumming louder and louder until I finally decided to find out more.

Hey, Icon! Welcome to the new and improved Little Black Blog of Branding & Exquisite Style. I am thrilled to blow the dust off my blog and get this party started, again! Hey! No judgment, right? Thanks to my stylist who also happens to be my biz bestie (I’ll be sharing about her on the next style blog post), I have a great strategy for offering up some amazing content

As I travel the country speaking at businesses and conferences while meeting fabulous mutli-passionate women, I have discovered a recurring theme. The miseducation of branding. When I am approached about my services, the first thing someone will say is that they need branding. They think not having a website, business cards or a logo means they don’t have a brand. SCREEEEECH! Hold up! Wait a minute! Let me put some truth in

When it comes to your website, after the home page, one of the most important pages is your About page. Yes, it’s popular, but it is also where your visitor decides whether or not they want to take the time to get to know you and what you’re about. Basically, they are asking two questions. “Who are you and why should I care?”   When helping my clients develop their

  I frequently talk with women in business, especially coaches, and we often get to the topic of marketing. Specifically, it has to do with why their marketing isn't getting the results they desire. As we continue in conversation, we discover the real reason their marketing isn't working.   Most times, service-based business owners begin marketing products and services without having a strategy, but they also don't have a brand.