THE ICON EDIT
A 2-Hour Brand Refinement Experience
with Cheryl Pullins, The ICON Activator™
You Don't Need a Rebrand. You Need a Realignment.
Your brand isn't broken. It's just not reflecting the woman you've become.
You've built something substantial — a business, a presence, a body of work.
But somewhere along the way, the external expression stopped matching your internal evolution.
You know you're the authority. The world just hasn't caught up yet.
The ICON Edit™ is where that changes.
What You Actually Need Isn't What They're Selling
Another website redesign won't fix this.
Neither will a new photoshoot or a fresh color palette.
What you need is clarity — the kind that cuts through the noise and reveals who you are at your core. The kind that translates your brilliance into language that commands respect, premium fees, and the visibility you deserve.
You don't need to start over. You need someone who can see what's already there and refine it into something iconic.
This is that moment.
What is the Icon Edit?
The ICON Edit™ is a luxury 2-hour private brand refinement session.
a couture-level experience for your brand identity.
Think of it as a personal fitting for your next-level self. We're not deconstructing what you've built. We're elevating it to match the authority you embody and the value you command.
This isn't a rebrand. It's a realignment.
We honor what's already been built while curating the iconic expression of who you're becoming.
Available virtually or in-person.
Who Is This For
The ICON Edit™ is designed for multi-gifted women entrepreneurs, coaches, and consultants in midlife who:
Already have an established brand or business presence but feel "off" in how it's being expressed
Know they're the authority but aren't being seen or paid that way
Want to be positioned for premium, five-figure offers without overhauling everything
Are ready to step into their next level of visibility and value — and need their brand to reflect it
You don't need permission to start. You need precision to elevate.
WHAT YOU WALK AWAY WITH
By the end of our 2 hours together, you'll have:
A Refined Brand Narrative & Positioning Statement
Clarity on who you are, what you stand for, and how you want to be known — articulated in a way that commands attention and respect.
Elevated Messaging Language
The exact words and phrases that feel aligned with your luxury positioning and communicate your value without apology.
A Personalized Brand Presence Edit
Strategic guidance on how to visually and verbally express your next-level identity across every touchpoint.
Optional Signature Offer or Brand Experience Recommendations
If relevant, we'll refine how your offers are positioned, priced, and communicated to reflect your true worth.
You'll leave with a clear roadmap for expressing your brilliance in a way that finally feels like you — elevated, iconic, and unmistakable.
The Experience
This Is Personal. Intimate. Transformative.
The ICON Edit™ isn't a template or a formula. It's a bespoke experience tailored to you — your story, your gifts, your vision.
We meet for 2 hours (virtually or in-person) in a luxury container designed for deep work and radical clarity. This is where we excavate what's been hidden, refine what's been unclear, and elevate what's ready to be seen.
You bring your brilliance. I bring the lens that makes it iconic.
This is for you if:
✔ You've been in business long enough to know what works — but your brand feels like it's from three chapters ago
✔ You're tired of being the best-kept secret in your industry
✔ You want to be positioned as premium but your current brand doesn't reflect that
✔ You're ready to stop performing and start embodying
✔ You know there's a more iconic version of your brand waiting — you just need someone to help you see it
This is not for you if:
✘ You're just starting out and need foundational brand strategy from scratch
✘ You're looking for DIY templates or generic brand advice
✘ You're not ready to invest in luxury-level brand refinement
THE INVESTMENT
$495 (Effective 12/1/25 Investment Increases to $695)
2-hour private brand refinement session (virtual or in-person)
Pre-session brand audit and preparation
The Icon Edit Session document
14 days of post-session inbox support for implementation guidance
Limited availability. Sessions are booked on a first-come, first-served basis.
You've Already Built the Foundation. Now Let's Make It Iconic.
You didn't come this far to stay invisible. You didn't build all of this — the expertise, the depth, the mastery — to be overlooked and undervalued.
Your next level isn't about doing more. It's about being seen for who you already are.
The ICON Edit™ is where that happens.
FAQs
Is this done virtually or in-person?
Both options are available. Virtual sessions are conducted via Zoom.
In-person sessions are available in select locations (travel fees may apply).
What if I need more than 2 hours?
The ICON Edit™ is intentionally designed as a focused, high-impact session. If you need deeper, ongoing support, we can discuss extended brand strategy packages.
Do I need to have my messaging or visuals ready?
No. Come as you are. Part of the refinement process is working with what currently exists and elevating it together.
How soon will I see results?
You'll walk away with immediate clarity and a strategic roadmap. How quickly you implement is up to you — but the shift in how you see yourself? That happens in the session.
What's the difference between this and a full rebrand?
A rebrand starts from scratch. The ICON Edit™ refines and elevates what you've already built. Think evolution, not revolution.
What's the difference between a business brand and a personal brand?
A business brand represents your company, products, or services — it can exist beyond you. A personal brand is YOU! Your identity, authority, values, and voice. It's the reputation you carry into any room, any venture, any chapter of your life.
At Her Iconic Empire, we focus exclusively on personal branding because your brilliance isn't tied to one business model; it's tied to who you are. And to be clear: I don't do visuals. I co-create vision, in partnership with you.
We work together to define the clarity, messaging, and positioning that becomes the foundation for everything else.